I am thrilled to announce that the collection I edited with Jennifer Holt (UCSB) is now out. We are honored that such an amazing group of contributors (see table of contents below) provided original essays on a broad range of topics.
Here is a brief overview of the book:
MEDIA INDUSTRIES: HISTORY, THEORY, AND METHOD outlines the diverse ways that media industries have been studied in the past and offers an innovative blueprint for future research and criticism. Contextualizing the current moment of unprecedented technological change, media convergence, and globalization, the authors engage in cross-disciplinary exploration from a range of historical, critical and theoretical perspectives.
Bringing together newly commissioned essays by leading scholars in film, media, communication, sociology and cultural studies, MEDIA INDUSTRIES constructs a unique road map for industrial analysis of film, radio, television, advertising and new media. Collectively, these 21 essays provide a crucial resource for those encountering the study of the media industries for the first time as well as for those interested in conducting cutting-edge research in this burgeoning field. Rich explanations of key terms and foundational ideas vividly illustrate the dynamic transformations taking place across varied national, regional and international contexts.
MEDIA INDUSTRIES is divided into four sections: History, Theory, Methodologies and Models, and Future Visions. Case studies on such diverse topics as the relationship between ESPN and hip-hop culture, the historical interactions of Hollywood and Washington, the shifting power relations between online fans and media producers, the growth of regional media archives, and multi-national production and distribution ventures across Latin America ground the broader concepts of each section. Taken together, the work in this collection marks a crucial step in expanding discussions of the media industries across numerous disciplines in the humanities and social sciences while also helping to bridge the gap between the industry and the academy.
Table of contents:
Introduction: Does the World Really Need One More Field of Study?: Jennifer Holt and Alisa Perren.
Part I: History.
1. Nailing Mercury: The Problem of Media Industry Historiography: Michele Hilmes.
2. Manufacturing Heritage: The Moving Image Archive and Media Industry Studies: Caroline Frick.
3. Film Industry Studies and Hollywood History: Thomas Schatz.
4. Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN: Victoria E. Johnson.
5. From Sponsorship to Spots: Advertising and the Development of Electronic Media: Cynthia B. Meyers.
6. New Media as Transformed Media Industry: P. David Marshall.
Part II: Theory.
7. Media Industries, Political Economy, and Media/Cultural Studies: An Articulation: Douglas Kellner.
8. Thinking Globally: From Media Imperialism to Media Capital: Michael Curtin.
9. Thinking Regionally: Singular in Diversity and Diverse in Unity: Cristina Venegas.
10. Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange: Nitin Govil.
11. Convergence Culture and Media Work: Mark Deuze.
Part III: Methodologies and Models.
12. Media Economics and the Study of Media Industries: Philip M. Napoli.
13. Regulation and the Law: A Critical Cultural Citizenship Approach: John McMurria.
14. Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries: Toby Miller.
15. Cultures of Production: Studying Industry’s Deep Texts, Reflexive Rituals, and Managed Self-Disclosures: John Thornton Caldwell.
16. The Moral Economy of Web 2.0: Audience Research and Convergence Culture: Joshua Green and Henry Jenkins.
Part IV: The Future: Four Visions.
17. From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge: John Hartley.
18. Politics, Theory, and Method in Media Industries Research: David Hesmondhalgh.
19. An Industry Perspective: Calibrating the Velocity of Change: Jordan Levin.
20. Toward Synthetic Media Industry Research: Horace Newcomb.