Tuesday, June 9, 2009

The Latest Experiment in Online Journalism

Just came across an article about the very recent launch of "True/Slant," a new site that describes itself as "an original content news network tailored to both the 'Entrepreneurial Journalist' and marketers who want a more effective way to engage with digital audiences."

According to a lengthy piece in the Washington Post, the site (which is currently in beta mode), is offering more chances for contributors to be compensated than does the Huffington Post at present. Apparently the site launched with $3 million in funding from Forbes Media and Fuse Capital and is run by a former news executive from AOL.

One of the most intriguing components is the "social" aspect of the site. As per the Wall Street Journal:

The contributors also are required to actively engage with readers on the site. They must post a minimum number of comments in reader discussions about their articles and curate the comments, giving prominence to the most interesting. They are even expected to comment on each other's posts.

It still seems too early to fully assess the site, but it will be an interesting one to monitor...

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